Ch. 2-5  Road Trips /  Federated Mutual Funds
	1   Under the Hood 2   Road Trips      2-1  Introduction    2-2  Tice McNinch      2-3  ScentAir      2-4  Party Reflections      2-5  Federated Mutual Funds      2-6  MassMutual      2-7  AmWINS 3   Signal Us 4   Search "Engine" Thunder Road Brandworks 611 Templeton Avenue, Suite 104 Charlotte, NC 28203 704-335-9956 704-335-9957 FAX matt@thunderroadbrandworks.com	Federated Mutual Funds illus 3-5 MONEY CLIP Our collaboration with Federated Mutual Funds began when the company’s chairman devised a unique holiday gift for his sales team: a money clip with a Susan B. Anthony dollar coin as the centerpiece (see illus 3-5). Introduced by the U.S. government in the late 1970’s, the coin was intended to take the place of paper dollars, but consumers rejected it. To remind the Federated sales team of the dire consequences of making assumptions, the money clip bore the engraved initials SWTCW (Sell What the Client Wants). Giving the customer what he wanted, Thunder Road Brandworks was able to source and produce this very special item in a few short weeks, delivering just in time to qualify as a holiday miracle.   << PREV       NEXT >>