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MassMutual Life Insurance Company
A few days at the beach – so simple, so relaxing. The planning?
Anything but. That’s why MassMutual turned to Thunder
Road to coordinate its annual high-profile Broker Breakaway
at Kiawah Island, South Carolina. We handled every detail, from selecting
the site to choosing the tropical theme to hosting all receptions
to assembling tote bags full of high-quality giveaway items. Most
“impressive” of all was a pair of durable flip-flops
(see illus 3-6)
with the MassMutual logo recessed into the sole, temporarily
turning miles of sandy beach into a walking corporate billboard.
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