Ch. 2-2  Road Trips /  Tice McNinch
	1   Under the Hood 2   Road Trips      2-1  Introduction    2-2  Tice McNinch      2-3  ScentAir      2-4  Party Reflections      2-5  Federated Mutual Funds      2-6  MassMutual      2-7  AmWINS 3   Signal Us 4   Search "Engine" Thunder Road Brandworks 611 Templeton Avenue, Suite 104 Charlotte, NC 28203 704-335-9956 704-335-9957 FAX matt@thunderroadbrandworks.com	Tice McNinch illus 3-2 DONUT MAN One of our primary goals is to help our clients “own the desk” with branded items that are so fun and unique, they earn a place of honor in a prospect’s office. For Tice McNinch, an employee benefits company, we carried through on a concept known as Donut Man (see illus 3-2). The client wanted to stand apart from the benefits guys who only show up once a year with a box of donuts and a pen to sign on the dotted line. Our Donut Man bobble head — complete with the tagline “Stop the Donut” — was a custom product designed and developed with the creative director of Corporate Creative. We sourced the manufacturer and came up with a surprisingly cost-effective solution, one that positions our client as creative, innovative, one of a kind … and comparatively low in calories.   << PREV       NEXT >>