Ch. 1-2   Under the Hood  /  Who's Behind the Wheel
	1   Under the Hood      1-1  Introduction    1-2  Who's Behind the Wheel    1-3  Driven to Care    1-4  Reports from the Road 2   Road Trips 3   Signal Us 4   Search "Engine" Thunder Road Brandworks 611 Templeton Avenue, Suite 104 Charlotte, NC 28203 704-335-9956 704-335-9957 FAX matt@thunderroadbrandworks.com	We don’t like ‘em any more than you do. Trinket peddlers. Catalog pushers. Trunk slammers (see illus 1-2). We never wanted to be in their company. That’s why we struck out on our own to form Thunder Road Brandworks. illus 1-2 TRUNK SLAMMERS   Brand building doesn’t come from a menu or a template. It comes from the head and the heart. Not to be sappy here, but if you don’t love what you do, and if you don’t believe in your product or your business, you can’t expect anyone else to. Years of experience in the trenches brought us to this moment. Founder Matt Coben worked in the financial services industry earlier in his career, including time as Chief Marketing Officer for Transamerica Capital. He was on the client side, often wined and dined by promotional marketers. Most brought nothing new to the table. When someone did, Matt paid attention. The best of what we learned, and the ideas we’ve explored and executed since moving to the consulting side of the relationship, are fuel for Thunder Road’s forward momentum. More than consultants, we consider ourselves partners in our clients’ success. Side by side — driver’s seat and shotgun — we’re ready for anything.   << PREV       NEXT >>